While putting the finishing touches on my eBook “Attending Music Conferences 101”, I was looking for a book I could recommend for further advice about social media. On a whim I checked out Ariel Hyatt’s website at ArielPublicity.com to see if she had released anything new, and sure enough, she had literally just released a new book called “The Musician’s Roadmap to Facebook and Twitter”, written along with Carla Lynne Hall. Ariel is one of my favourite music industry authors, so I bought a PDF copy of the book right away. After browsing through it, I could tell immediately that it was an incredible resource for musicians.
I sent Ariel a message on Twitter saying that I had recommended “The Musicians Roadmap” as a resource in my new eBook, not really expecting a response. Not only did she respond, but she even offered to give away 2 copies of the book to my network of musicians. I was ecstatic. She said to come up with a creative promotion and we’ll go from there. Awesome! A creative promotion? No problem, I can do that...
That was over a month ago. I brainstormed ideas, I asked other people what they thought, but nothing was good enough. It had to be perfect. This was Ariel Hyatt, one of the brightest minds in the music industry. She is at the very top of the many “experts” out there. She’s the real deal. She’s not only a great author, but a great speaker, runs a highly successful company, and her personal branding is a shining example of how to do it right. I could only hope to get to her level at some point in my own career.
And it was going through this thought process that I figured out what was going on: I have a (professional) crush on Ariel and I was totally freezing up! It was the same feeling as back in high school of being too afraid to talk to a girl for fear of screwing it up. I was scared of screwing up this book giveaway with Ariel because I thought this was my big chance to impress her.
After having a good laugh at myself, and understanding that I was blowing it up to be a much bigger deal than it was, I realized that many indie artists do this when thinking about social media (especially with Twitter). They don’t know where to start, what to do, how to do it and when to do it, so they simply don’t do anything at all. Ariel’s book “The Musician’s Roadmap to Facebook and Twitter” answers all of those questions and more.
BOOK GIVEAWAY: *UPDATE*
=> Congratulations to Tim Harrison & Megan Burtt who each won a copy of Ariel's book. Thanks everyone for your e-mails, the response was incredible! So here’s the deal: If you’re an artist who freezes up when thinking about social media because you don’t understand it or don’t know where to start, send an e-mail to email@example.com and tell me why. I’ll choose 2 lucky artists who will get a free copy of Ariel’s book, which will no doubt help you to figure out the whole social media thing and how to use it to gain new fans and connect with the ones you have. Now if only someone could write a book about what to do about professional crushes…